Updated: December, 2025
Effective: December, 2025
Stand Beside Them values the trust you place in us when you use standbesidethem.org (“the Site”) and our services (“Services”).
This privacy policy (“Privacy Policy”) explains how we collect, use, disclose and protect information that may be used, directly or indirectly, to identify you (“Personal Information”) when you visit the Site, use the Services and/or that you provide to us in other offline settings. It also describes your applicable choices and rights related to this Personal Information.
You can access specific topics within this Privacy Policy, including information about the Personal Information we collect, the purposes for which we use and disclose such Personal Information, how long we retain such Personal Information and related subjects, by clicking on the relevant links below:
- Personal Information We Collect
- How We Use Your Personal Information
- When We Disclose Your Personal Information
- Third Party Links and Websites
- Your Rights and Choices
- Tracking Technologies
- How We Secure Your Personal Information
- Data Retention
- Other Important Information
- Updates to Our Privacy Policy
- Questions
PERSONAL INFORMATION WE COLLECT
The types of Personal Information that we collect about you depend on how you interact with us. We have set out below the types of Personal Information we may collect by the different sources of information:
Personal Information We Collect Directly from You.
We may collect Personal Information directly from you, such as your full name, email address, telephone number, physical or mailing addresses, birthdate, credit card information and other financial information, as well as any other Personal Information you may provide to us (i.e. coaching certifications, race, employment status, etc.). It may also include other information, such as your donation history if you have made a donation, as well as information regarding attitudes and opinions about our Services.
Personal Information We Collect Automatically.
When you visit the Site, we may automatically collect certain types of information from you, including Personal Information. This information may include computer and connection information, such as statistics on your page views, time spent on our Site, traffic to and from our Site, referral URL, your IP address, and device identifiers. This information also may include your browsing history, transaction history, and your web log information. We may also collect information using tracking technologies such as cookies, web beacons, pixel tags, and similar technologies. You can learn more about these tracking tools and how you can control them in the “Tracking Technologies” section below.
Personal Information We Collect from Other Sources.
We may obtain publicly and/or commercially available demographic or profile information about you from third parties or receive device information from mobile applications.
HOW WE USE YOUR PERSONAL INFORMATION
We use the Personal Information we obtain about you for a variety of commercial and business purposes as described below.
We Use Personal Information to Contact You.
We may use your Personal Information to respond to your questions and requests, to communicate with you about the Services, to manage your relationship with Stand Beside Them, or to share updates or notify you of events or other services.
To Provide You With Services.
We may use your Personal Information to provide you with Services and to administer your customer account.
We Use Personal Information to Improve Our Services and Manage Business Operations.
We may use your Personal Information to manage our business operations and perform our obligations and exercise our rights under any agreement that you have entered into with us. We may also use your Personal Information to make our Site and Services better or to customize your experience on our Site.
We Use Personal Information for Marketing Purposes.
We may use your Personal Information to send you newsletters or other materials about our Services.
We Use Personal Information for Analytical Purposes.
We may aggregate and/or de-identify the Personal Information we collect or receive to perform statistical, demographic, and marketing analyses of users of the Site and Services.
We Use Personal Information for Security Purposes or Other Lawful Purposes.
We may use your Personal Information to protect our company, our employees, our customers, and our Site and Services, and to comply with our legal and regulatory obligations (including those related to age verification). In particular, we may use Personal Information to establish or exercise our rights, and to defend against a legal claim. We use Personal Information to detect, investigate, prevent, or take action regarding possible malicious, deceptive, fraudulent, or illegal activity, including fraudulent transactions, attempts to manipulate or violate our policies, procedures, and terms and conditions, security incidents, and harm to the rights, property, or safety of Stand Beside Them and our users, customers, employees, or others.
For Other Uses to Which You May Consent.
We may use your Personal Information for other purposes to which you consent.
WHEN WE DISCLOSE YOUR PERSONAL INFORMATION
We may disclose your Personal Information to third parties as described below. For information about how to manage your information and the choices you have, see “Your Choices” below.
We Disclose Personal Information to Affiliated Companies.
We may disclose your Personal Information to subsidiaries, affiliates or strategic partners as needed to provide our Services.
We Disclose Personal Information to Third Parties Who Perform Services On Our Behalf.
We work with trusted business partners and third-party service providers that perform a variety of services on our behalf, such as providing IT, technical and website support, sending email and marketing communications, providing customer service and support, processing your financial information or running promotions and services for us. If we disclose Personal Information to these third parties, we will require them to maintain the confidentiality and security of your Personal Information, and they will be restricted from using or disclosing such Personal Information other than to provide the requested services or as otherwise required by law.
We Disclose Personal Information if Required By Law or to Protect Our Rights.
We may disclose your Personal Information to respond to a court order or subpoena, or to otherwise cooperate with government or law enforcement agencies or officials. We may disclose your Personal Information to protect and defend our legal rights. We may also disclose your Personal Information if we believe it is necessary to investigate or prevent illegal activities, such as fraud, threats to the safety of any person, violations of this Privacy Policy, or as otherwise required by law.
We May Disclose Personal Information in the Case of a Sale, Assignment, or Change of Control.
We may change our ownership or corporate organization while providing the Site and our Services. We may transfer to another entity or its affiliates or service providers some or all Personal Information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction.
Additional Disclosures of Personal Information.
From time to time, we may disclose your Personal Information to our attorneys, banks, auditors, or other professional service providers and advisors in connection with the purposes described above.
THIRD PARTY LINKS AND WEBSITES
We may provide links to other websites, services, and applications (e.g., Facebook, Twitter) that are not operated or controlled by us (“Third Party Sites”). These Third Party Sites also may include activity feed, social media buttons and widgets, such as “Like” or “Share This” buttons. This Privacy Policy does not apply to your use of Third Party Sites. You should review and understand the privacy practices of any Third Party Sites before using them and providing them with your information.
YOUR RIGHTS AND CHOICES
Depending on where you are located and the manner by which you interact with us (e.g., as a consumer), you may have certain rights regarding your Personal Information:
Your Right to Confirm, Obtain Access, and Right of Data Portability.
You have the right to request that we provide certain information to you about our collection and use of your Personal Information. You also have the right to request that we provide the specific pieces of Personal Information we collected about you in a machine readable format.
Your Right to Delete.
You also have the right to request that we delete Personal Information collected from you subject to certain exceptions.
Your Right to Correct.
If we receive a verifiable request from you to correct inaccurate Personal Information about you, we will use commercially reasonable efforts to correct such Personal Information.
You Can Opt-Out of Receiving Our Marketing Emails.[2]
When you sign up for our newsletter you will be asked to provide us with an accurate email address through which we may contact you. Such registration through our Site constitutes your express acknowledgment that we may use your email address to communicate with you about Services. To stop receiving our promotional emails, you may email us at admin@standbesidethem.org or follow the instructions in any promotional message you get from us. Even if you opt out of getting marketing messages, we may still contact you through email in response to your questions.
Non-Discrimination.
You have the right to not be discriminated against in Services because you exercise any of your rights described above.
Please note that many of the above rights are subject to exceptions and limitations, and our responses will vary based on the circumstances of the request and on your location. If you choose to assert any of these rights under applicable law, we will respond in accordance with and within the time-period prescribed by such law.
When you submit a request, your request must: (i) provide sufficient information that allows us to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative of that person; and (ii) describe the request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will only use Personal Information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.
To exercise your rights, please contact us as stated in the “Questions” section of this Privacy Policy.
TRACKING TECHNOLOGIES
We Use Common Tracking Technologies.
Like many websites, we use digital tracking technologies such as cookies, pixels, web beacons, and similar technologies (collectively, “Cookies”) to record your preferences, track the use of our Site and for the related purposes described below. We may also use these technologies to monitor traffic, improve the Site, and make the Site easier to use and more relevant.
Cookies on our Site are generally divided into the following categories:
| Cookie Type | Description |
| Essential Cookies | These are Cookies that the Site needs in order to function and that enable you to move around and use the Site and features. Without these essential Cookies, the Site will not perform as smoothly for you as we would like it to, and we may not be able to provide the Site or certain Services or features you request. Examples of where these Cookies are used include: to determine when you are signed in, to determine when your account has been inactive, and for other troubleshooting and security purposes. |
| Analytics Cookies | Analytics Cookies provide us with information regarding how visitors navigate and interact with our Site. Such Cookies allow us to understand, for example, more about how many visitors we have to our Site, how many times they visit us, and how many times a user viewed specific pages within our Site. |
HOW WE SECURE YOUR PERSONAL INFORMATION
Stand Beside Them uses commercially reasonable organizational, technical and administrative means to protect your Personal Information, however, we cannot guarantee that your information will be 100% safe. You are responsible for the security of your Personal Information and/or any Personal Information that you transmit to us or view, download, or otherwise access.
DATA RETENTION
We will only retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected by us, including for the purposes of complying with our data retention practices as well as with legal, accounting, or reporting requirements, including applicable statute of limitations periods.
OTHER IMPORTANT INFORMATION
Children Under 13: Our Site is intended for users 13 and older. If you are under 13, do not use or provide any information on the Site. If we learn we have collected or received Personal Information from a child under 13 without verification of parental consent, we will delete that Personal Information promptly. If you believe we might have any Personal Information from or about a child under 13, please contact us.
UPDATES TO OUR PRIVACY POLICY
As we add new features and functionality to our Site or Services or in response to changes in our business practices or applicable law, we may need to update or revise this Privacy Policy. We reserve the right to do so at any time and without prior notice, by posting the revised version on our Site. If we modify this Privacy Policy, we will provide notice at the top of this Privacy Policy so that you can see whether our Privacy Policy has been updated since your last visit and take other steps as required by applicable law. You should check back for the most current version before relying on any of the provisions in this Policy.
QUESTIONS
If you have any questions related to this Privacy Policy or our privacy practices or if you would like to exercise any of the rights described above, please reach out to us on our contact page or you may reach us directly by email at admin@standbesidethem.org or by letter addressed to:
Stand Beside Them
304 Main Avenue #138
Norwalk, CT 06851
