A Partnership That Moves You Forward

What is Coaching?

Coaching is a professional, forward-looking partnership designed to support you holistically — in achieving your goals, deepening self-awareness, and enhancing personal and professional effectiveness.

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A post-9/11 female veteran in uniform is meeting with their coach.

An Equal Partnership

Coaches and coachees are equal partners. Every coaching relationship may look a bit different — and that's okay.

You (The Coachee)

Own the sessions by speaking honestly and putting forward the challenges you want to work on
Stay open to new ideas, perspectives, and behaviors
Are the expert of your own life
Hold the answers to your questions inside yourself
Commit to doing the work between sessions

Your Coach

Asks powerful questions to surface insights, goals, values, and reframes
Listens to understand and serves as a mirror
Suggests ways to put learnings into practice
Creates space and holds what's shared in confidence
Helps identify and address unproductive behaviors
Taps into your potential — expanding your capacity to lead, decide, relate, and thrive

What Coaching Is — and Isn’t

Coaches and coachees are equal partners. Every coaching relationship may look a bit different — and that's okay.

Coaching Is

A thought-provoking, creative process that inspires growth
Focused on the present and future — not the past
Centered on empowering you to discover your own path
A collaborative, equal partnership between you and your coach
Driven by powerful questions, deep listening, and accountability
Grounded in the belief that you are creative, resourceful, whole, and capable of finding your own answers

COACHING IS NOT

Therapy, mentoring, or consulting
About “fixing” you
Someone telling you what to do
Therapy often focuses on addressing emotional wounds, mental-health conditions, and the past. Coaching helps people to grow, to lead more effectively, to navigate transitions, and to pursue meaningful goals.

Ready when you are.

Start with a free, confidential coaching partnership.

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Where Coaching Can Take You

Every partnership is different. Together, you and your coach might explore areas like these:

Intentional next steps as you navigate career decisions and change

Awareness of what motivates you — and what doesn’t — in your work

Confidence in articulating your story and professional identity

Greater clarity around your strengths, values, and transferable experiences

Alignment between your skills, interests, and potential career paths

Strategies to transition from a hands-on individual contributor to a visionary, influential leader

How Does Coaching Compare?

Coaching is a fluid process. Your goals may change throughout — and coaches are trained to help you become the "you" you want to be.

	Coaching	Mentoring	Counseling	Consulting
Primary Goal	Self-discovery, goal attainment, and personal & professional growth	Guidance, advice, and sharing wisdom from the mentor's experience	Healing emotional pain, treating mental-health conditions, resolving the past	Providing specialized solutions and expert recommendations
The Expert	You are the expert of your life; the coach provides the process	The mentor has "been there" and shares their path	The therapist diagnoses and treats issues	The consultant is hired to provide answers and implement systems
The Focus	Future: Where are you now, and where do you want to go?	Domain: How did I get here, and how can you do the same?	Past: How do past experiences affect your current health?	Problem: What's the bottleneck and the most efficient fix?
Key Question	"What is possible for you, and what steps will you take?"	"Here's what I did — would you like to try it?"	"Why are you feeling this way, and how can we heal it?"	"What is the problem, and what is the most efficient solution?"

ICF Credentialed

Why Credentials Matter

All SBT coaches have ICF (or equivalent) credentials. Because coaching is an unregulated industry, anyone can call themselves a coach — regardless of training, ethics, or experience. Working with an ICF-credentialed coach means partnering with someone who has completed accredited training, upholds high ethical standards and confidentiality, and centers you — not themselves — as the expert in the conversation.

Your Next Step Starts Here

Coaching with Stand Beside Them is always free and fully confidential. When you're ready, we're here.

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My experience with job coaching was amazing! My coach helped me prepare for interviews, identify my professional goals and values, and create my personal branding to transition to a civilian work environment. She helped me find my confidence and I really feel like I belong in my new position. This program has been so helpful and I am grateful for the opportunity!

A Post-9/11 Veteran